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Research papers

Hitting the moving target

The music consumer of today is an unpredictable and ever changing target. However, they are still consumers. Understanding what choices they are making in listening to and buying music, and how this behaviour may not follow apparent and predictable...

Catalogue: Seminar 1993: Competition In Publishing
Author: Timm Sweeney
June 15, 1993
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Citation

Sweeney, T. (1993a, June 15). Hitting the moving target. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/hitting-the-moving-target


Research papers

Measuring an irrational entertainment

In this paper, Ian Fox, a Council Member of the Wexford Festival. Opera, Ireland, traces the evolution of research at the Festival. This started with a simple questionnaire in 1979 which was used to help formulate policy in the 1980s, to a more...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Ian Fox
June 15, 1990
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Citation

Fox, I. (1990a, June 15). Measuring an irrational entertainment. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/measuring-an-irrational-entertainment


Research papers

Association technique and jingle analysis

This paper presents an approach to symbolic jingle analysis. The technique is based on the concept that music plays an important part in deciding the emotional charge of an advertising message, not only reinforcing it but also giving it an exclusive...

Catalogue: ESOMAR Congress 1989
Authors: Alessandro Paris, Ivana Ventura, Laura Frontori
September 1, 1989
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Citation

Paris, Ventura and Frontori (1989a, September 01). Association technique and jingle analysis. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/association-technique-and-jingle-analysis


Research papers

Utilising the medium of contemporary music

To execute a successful sponsorship, it is essential that marketeers, identify, select and target their promotional activity in a skilful and selective manner. In the following paper we examine a major elusive target market, the youth, whilst...

Catalogue: Seminar 1985: Below-The-Line And Sponsoring
Authors: Paul Pike, Dirk Spiers
November 6, 1985
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Citation

Pike and Spiers (1985a, November 06). Utilising the medium of contemporary music. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/utilising-the-medium-of-contemporary-music